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Marketing for Congregations: Choosing to Serve People More Effectively

Philip Kotler, Bruce Wrenn




[PDF.jx86] Marketing for Congregations: Choosing to Serve People More Effectively

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 | #1514378 in Books |  1992-08-19 | Original language:English | PDF # 1 |  9.02 x.95 x5.98l, | File type: PDF | 428 pages

||0 of 0 people found the following review helpful.| Professional approach|By SuuSoprano|This is a detailed and thorough book written by professors of marketing. The focus is researching your target audiences and developing strategies to reach them. There is much more to church marketing than sending out press releases. The book applies professional marketing principles to the needs of churches and their potential and current mem

How does a congregation do research, test its services, create and market a ministry, and evaluate results? By helping the reader overcome objections to marketing religion, this book guides pastors and other leaders of congregations to make better, informed decisions and meet the needs of people more effectively.



You can specify the type of files you want, for your gadget.Marketing for Congregations: Choosing to Serve People More Effectively   |  Philip Kotler, Bruce Wrenn. A good, fresh read, highly recommended.

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