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| #1796095 in Books | 1998-05-05 | Original language:English | PDF # 1 | 9.76 x.45 x5.74l,.67 | File type: PDF | 184 pages | Like new. No highlighting or notes of any kind. Ships from Indiana. Quick ship - usually same day.||About the Author||Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, where he taught between 1965 and 2003. He has published more than 100 articles, numerous book reviews, an
Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas: experimentation, his...
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