[PDF.26yf] Moderating Focus Groups: A Practical Guide for Group Facilitation
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Moderating Focus Groups: A Practical Guide for Group Facilitation
Thomas L. Greenbaum
[PDF.cq25] Moderating Focus Groups: A Practical Guide for Group Facilitation
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| #709663 in Books | SAGE Publications, Inc | 1999-11-18 | Original language:English | PDF # 1 | 9.00 x.60 x6.00l,.78 | File type: PDF | 264 pages | ||0 of 0 people found the following review helpful.| Good for Marketing|By AKB|Having studied adult ed (with small groups) and marketing (for business) I was looking for something for an ethnographic research project... this was more useful for the former two, but less so for the latter. Nevertheless, very well put together and easy to follow, Greenbaum is a master at this sort of group work. This was quite enjoyable to read|||"Thomas L. Greenbaum eats and breathes focus groups. If you want a definitive look at this research technique, you need either to live with the guru for a year or read his books." (Dave Quincy)|About the Author|Tom
Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a help...
You can specify the type of files you want, for your gadget.Moderating Focus Groups: A Practical Guide for Group Facilitation | Thomas L. Greenbaum. Just read it with an open mind because none of us really know.
