[PDF.47yk] People Aren't Robots: A practical guide to the psychology and technique of questionnaire design

People Aren't Robots: A practical guide to the psychology and technique of questionnaire design

[PDF.cf46] People Aren't Robots: A practical guide to the psychology and technique of questionnaire design

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 | #2021628 in Books |  2016-10-24 | Original language:English |  8.00 x.15 x5.00l, | File type: PDF | 60 pages

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||About the Author|Annie Pettit, PhD, is a Fellow of the Marketing Research and Intelligence Association, the Canadian body for market research. She received a PhD in experimental psychology after completing her dissertation on the data quality of offline and onli

This book will help marketers, brand managers, and advertising executives who may have less experience in the research industry create great questionnaires and collect high quality data. It will also help academic and experienced researchers write questionnaires that are better suited for the general population, particularly when using research panels and customer lists. This book was conceived by experienced researcher with more than fifteen years of practical experi...

You can specify the type of files you want, for your gadget.People Aren't Robots: A practical guide to the psychology and technique of questionnaire design   |  F. Annie Pettit PhD. Just read it with an open mind because none of us really know.

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