[PDF.71cm] Qualitative Methods for Marketplace Research

Qualitative Methods for Marketplace Research

[PDF.ia70] Qualitative Methods for Marketplace Research

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 | #1726687 in Books |  SAGE Publications, Inc |  2001-03-16 |  | Original language:English | PDF # 1 |  9.18 x.56 x6.02l,.81 | File type: PDF | 272 pages

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||4 of 4 people found the following review helpful.| In Plain English|By A Customer|This book is a gem because it simplifies the most complicated concepts so that students can use qualitative methods for research effectively. I couldn't have written my dissertation without this text and it's coaching style. I recommend it to anyone who wants a non-jargon approach to research design and analysis.| ||"Shay Sayre offers a rich and stimulating encounter. Her volume overflows with information, touching on the great array of ideas and methods available for conducting qualitative research. The practicality of her approach translates the most abstruse concepts

All key topics are covered including the differences between quantitative and qualitative research, steps to take prior to conducting research, data collection techniques and tools, decoding and understanding collected data, and explaining research findings to someone else. Borrowing techniques from anthropology, sociology, psychology, and communication, the book presents specific examples to illustrate how these techniques are adapted for marketplace research. Studies c...

You easily download any file type for your device.Qualitative Methods for Marketplace Research   |  Shay Sayre. I really enjoyed this book and have already told so many people about it!

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